Making an Impact Beyond Dollars, A Comprehensive Partnership
Messaging at MSI has enormous visibility within the building and beyond. The Museum hosts on average 1.4 million guests in its historic building every year. The msichicago.org website welcomed 2.7 million individual visitors in 2021, and mentions and impressions on TV, radio and in newspapers reach almost 3.5 million people as part of the nation’s third-largest designated media market. The Museum also has a fast-growing presence on social media with over 265,000 followers on Facebook, nearly 61,000 on Instagram and a Twitter following surpassing 38,000.