Exhibit Sales and Licensing
Information on licensing exhibits and other services from the Museum.
Brain and Perception
Create an Ad
INTERACTIVE
You create a 30-second commercial for a bottle of “Great Lakes Pure” water and in the process discover the common psychological tactics used to influence our buying choices. Select from a group of storyboards, taglines, graphic colors and music to create your own personalized version of a commercial for a simple bottle of water. At the end, when you play back your commercial, you get a humorous annotated version that reveals the various tactics embedded within the ad.

