Hooray! It’s spring! It’s finally getting sunny outside! Happy dogs chasing balls! Long bike rides in the park! And of course, salesmen trying to get their hands on your hard-earned money. Because I'm sure any good salesperson already knows what recent research from Canada has found: when the sun comes out, our spending goes up.
It’s not just that we buy more, either. On a sunny day, according to the study, we’re likely to spend more for the same items than we would on a cloudy day. Significantly more, in fact: even as much as 30% extra for luxury items like airline tickets. So be careful out there.
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